For the holidays this year, Marmite introduced a pop-up shop that's giving out personalized products jars to consumers.
Over the past year or so, the brand has been running a campaign that involved having people choose between limited-edition jars labeled after either Love or Hate. In this same theme, the public can now choose to personalize jars with a name and decide whether this person has been naughty or nice.
The pop-up shop is running until Christmas Eve and even for those who can't make it into the physical location to pick up a personalized product, there is the opportunity to place a custom order through the brand's Facebook page. Rather than actually receiving a lump of coal, this is a useful gift that has the potential to amuse people whether they are fans of the product or not.
Festively Personalized Spreads
More Stats +/-
Bizarre Chocolate Eggs
Bizarre Retro Chip Flavors
Quirky Australia-Focused Infographics
Gourmet Chip Trucks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.