Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
Laura McQuarrie — December 1, 2015 — Marketing
References: marmite & eventmagazine
For the holidays this year, Marmite introduced a pop-up shop that's giving out personalized products jars to consumers.
Over the past year or so, the brand has been running a campaign that involved having people choose between limited-edition jars labeled after either Love or Hate. In this same theme, the public can now choose to personalize jars with a name and decide whether this person has been naughty or nice.
The pop-up shop is running until Christmas Eve and even for those who can't make it into the physical location to pick up a personalized product, there is the opportunity to place a custom order through the brand's Facebook page. Rather than actually receiving a lump of coal, this is a useful gift that has the potential to amuse people whether they are fans of the product or not.
Over the past year or so, the brand has been running a campaign that involved having people choose between limited-edition jars labeled after either Love or Hate. In this same theme, the public can now choose to personalize jars with a name and decide whether this person has been naughty or nice.
The pop-up shop is running until Christmas Eve and even for those who can't make it into the physical location to pick up a personalized product, there is the opportunity to place a custom order through the brand's Facebook page. Rather than actually receiving a lump of coal, this is a useful gift that has the potential to amuse people whether they are fans of the product or not.
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