This RBC Avion Shop Rewards Customers for the Holidays
Victoria Lobatch — September 29, 2015 — Marketing
References: holmanexhibits
Every year, RBC rewards its Avion cardholders with a unique holiday experience in selected malls in major markets across Canada. The RBC Avion Holiday Pop-Up Boutique is designed to provide valued RBC customers with a place to escape the holiday shopping chaos and relax for a little while before heading back out to join the hoards of mall-goers. In each of these pop-up boutiques, Avion customers are treated to several perks intended to make holiday shopping a little easier on everyone. Cardholders are offered valet parking, free coffee and Wi-Fi, gift-wrapping services, as well as a relaxation lounge featuring a piano player.
RBC works with its agency, Match Marketing, as well as the Toronto-based design and fabrication firm, Holman, to bring the boutiques to life. In the months leading up to the holiday season, a vacant retail store-front at each mall is selected and undergoes a complete redesign. Each boutique is customized to the space to provide visitors with a unique experience at each location.
RBC also runs social media contests where visitors can win some of the most coveted gifts of the season.
RBC works with its agency, Match Marketing, as well as the Toronto-based design and fabrication firm, Holman, to bring the boutiques to life. In the months leading up to the holiday season, a vacant retail store-front at each mall is selected and undergoes a complete redesign. Each boutique is customized to the space to provide visitors with a unique experience at each location.
RBC also runs social media contests where visitors can win some of the most coveted gifts of the season.
6.2
Score
Popularity
Activity
Freshness
