Part of the larger #FortnumsChristmas calendar, Fortnum & Mason recently announced they will be hosting a weekly event called Treat Tuesdays at their Christmas Arcade pop-up at the Somerset House ice rink. The department store brand is the official sponsor of this year's Skate at Somerset House.
The Lodge pop-up is designed like a European Alps ski lodge and features an area for skaters to enjoy a snack and hot beverage after their turn on the ice. The Fortnum & Mason Treat Tuesday events will feature educational workshops and demos from the likes of confectioner Artisan du Chocolat and vintage card curators Pearl and Black.
In addition to the food and beverage workshops, the Christmas Lodge offers a menu that includes a shareable fondue dish, a pulled pork and chilli hot dog called the Lodge Dog and small snacks. The pop-up's Botanical Bar opens in the evening and serves cocktails such as the Lodge Martini and Alpine Fizz.
Why This Trend Is Growing
- Pop-up Lodges
- Opportunity to create unique, themed pop-up lodges for various events and seasonal occasions.
- Workshops and Demos
- Potential to offer educational workshops and demonstrations in various industries, such as confectionery and vintage cards.
- Food and Beverage Menus
- Innovation in creating specialized menus for pop-up events and themed experiences.
Industries Being Reshaped
- Hospitality
- Opportunity for hotels and resorts to create pop-up lodges and offer unique experiences to guests.
- Event Planning
- Potential to organize workshops and demos at various events, providing interactive experiences for attendees.
- Food and Beverage
- Innovation in creating specialized menus for pop-up events and seasonal experiences, offering unique food and beverage offerings.
