In an unexpected marketing measure, Moonpig used a confession booth to advertise its flower delivery service.
The installation set up at London's One New Change showcased an assortment of bouquets from the business, as well as a garden-themed 'Confession Shed.' At this spot, visitors were invited to "confess" to someone they felt they should thank, apologize to or say "I love you" to. In addition to handing out free bunches of flowers throughout the day, participants were also eligible to receive a free flower delivery once they confessed and had their photos added to the side of the Confession Shed. Conversations from the fun installation were also carried online using the #MoonpigMoments tag.
Although this installation was not tied to any specific holiday, it's easy to imagine how useful it would be following forgotten Valentine's days, birthdays and other big celebrations.