The bike-powered Ben & Jerry's movie theater pop-up was a fun summertime event that took place over the first weekend of August. Throughout the three-day event, consumers were invited to participate in a variety of activities and lounge on grassy sofas and cow print beanbags.
The fun pop-up event featured food and drink stalls in addition to a variety of childhood favorite games such as Jenga. The event boasted stationary bikes retrofitted to provide power for the movie screen, while it was also powered by an eco-friendly hybrid source through Firefly.
The Ben & Jerry's bike-powered cinema experience was held in collaboration with Firefly and served to promote the brand's new flavor, Fair Trade Cookie Core, of which samples were offered.
Bike-Powered Outdoor Cinemas
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Branded Experiential Pop-Up Bars
Urban Water Slide Events
Ice Cream Bar Pop-Ups
Opulent Champagne Eatery Pop-Ups
Vibrant Pop-Up Vodka Bars
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The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
- By: Rebecca ByersAug 6, 2015