This multi-sensory brand activation was recently hosted by Cadbury Dairy Milk at the Westfield London shopping center. The immersive event invited passersby to take off their shoes and walk across a giant portion of the floor that had been completely covered in bubble wrap.
The sensory-driven event is considered the launch of the Cadbury brand's new tagline, 'Tastes Like This Feels,' which was spelled out in large white letters on a stage beside the bubble wrap floor. The creative event serves as an ample introduction to the new campaign and highlights the effectiveness of brand activations as key touchpoints in building relationships with individual consumers.
The Cadbury activation at Westfield London was a collaborative effort between agencies RPM, Fallon, Golin, Elvis and Carat.