Stopping off at iconic London locations such as the Shard and Tower Bridge, this inventive Haribo activation involved an army of Easter bunnies parading around the city. Handing out Haribo treats to passersby, the experience served as a memorable face-to-face interaction between brand and consumer.
Making a stop at many of the top tourist attractions London has to offer, the Haribo activation saw 11 Easter Bunnies in three piece suits with matching bow ties.
The creative marketing activation serves as a great way for the Haribo brand to generate exposure in a holiday they are not generally associated with, helping the brand and its products stay top of mind with consumers as they go out to purchase Easter treats.
What Makes This Trend Stand Out
- Holiday-brand Activations
- Other brands can create memorable experiences through holiday-themed activations that offer face-to-face interactions with consumers.
- Unconventional Dissemination
- Unconventional methods of brand exposure, such as Haribo’s Easter bunny parade, can create unexpected and lasting impressions on potential customers.
- Seasonal Product Expansion
- Brands can explore seasonal product expansions outside of the usual holiday scope to generate new business and stay top of mind with consumers.
Sectors Adopting This
- Confectionery
- Confectionery brands can explore creating unique holiday experiences, like Haribo’s Easter bunny parade, to strengthen brand recognition and customer loyalty.
- Tourism and Hospitality
- Tourist attractions could leverage holiday-themed activations featuring local brands and products to draw visitors during special events and attract more business.
- Event Planning
- Event planners can create novel experiences for consumers, similar to Haribo’s Easter bunny parade, which leaves a lasting impression and drives brand recognition.
