Located in Paraguay, the Kit Kat bench is an ingenious promotion that rewarded individual passersby with a free chocolate bar when the machine sensed they had taken a sufficient "break." The stunt featured the machine located in busy public squares and dispensed a free Kit Kat bar when the sensors registered an individual sitting on the Kit Kat bench for at least 60-second.
The playful campaign bench resembled the texture and appearance of a Kit Kat bar.
The automated Kit Kat bench was a project of agency Nasta, who dubbed the specially designed vending machine the "Break Machine." In a similar publicity stunt, JetBlue recently gave away free flights and baseball tickets to anyone in New York brave enough to steal one of their peelable bus stop ads.
Candy-Dispensing Public Benches
More Stats +/-
Gamified Recycling Programs
Sticky Art Installations
Ethical Vending Machines
Floral Vending Machines
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
- By: Rebecca ByersOct 9, 2015