At this year's first ever Coachella fashion week in Palm Springs, Hawaiian Tropic teamed up with designers Tracey Reese, Nanette Lepore, SIWY and WHiT to offer a calming outdoor cabana to help people unwind.
Under the protection of the upscale tent, visitors were able to indulge in a number of good-for-you things, from refreshing beverages to massages and yoga classes. Since these indulgent activities are all in line with keeping bodies healthy and skin looking its best, this is a clever way to balance entertainment and sun protection.
As well as supplying people with ways to rejuvenate, the brand's presence celebrates Sarah Hyland as the new spokesperson and promotes the Island Sport sunscreen line. This stunt in Palm Springs marks the first in a series of events that will soon be coming to New York City and Miami.
Rejuvenating Festival Cabanas
More Stats +/-
ACT NOW: Save Up to 70% on Future Festival
Retro Summer Camp Editorials
Nostalgic Camp Lookbooks
Child-Locating Sunscreen Ads
Touchless Sunblock Booths