In order to promote its own fitness center, Oxford Fitness created #LaGranTrotadora—a 16' treadmill and challenged people to a mini marathon of endurance on it. With no end in sight, the runners were tested to see who could last the longest. All the while, the speed on the treadmill was increased, causing people to give out and take others down in a bowling pin fashion.
The video recapping the event is set up like a punchy reality show, showing the members in the running being picked off one by one. The outrageous ad is a humorous way to get you thinking about your own fitness levels and it definitely has you asking yourself if you'd be fit enough to be the last one standing on the giant treadmill.
Oxford Fitness Proves There's Room for Everyone to Workout
Laura McQuarrie — January 7, 2015 — Lifestyle
References: lagrantrotadoraoxford.cl & creativeguerrillamarketing