The Livestock Nike Air Max Day takeover is an immersive experience that sees the sneaker boutique transformed into an Air Max factory. The festive takeover at the Canadian sneaker retailer's Toronto outpost is pretty colorful and features a small retrospective on the sneaker and its various models, making for a unique brand exhibition.
The Livestock Nike Air Max Day pop-up will remain open in Toronto over the Easter weekend, from March 23 to 27.
As brands aim to create awareness around brand heritage, many are emerging with immersive spaces dedicated to illuminating the brand experience for consumers. Serving as both brand education and product awareness, the Livestock Nike Air Max Day takeover is an example of how traditional brands can harness the cult power of indie retailers.