Lavazza, the sponsor for the popular soccer club Arsenal, recently launched a new AR experience to engage fans of the team. The AR experience is part of a month-long campaign, which was created in collaboration with Blippar, and AR development company. The AR content was derived using the company’s web AR platform, and it does not mandate that users download anything for access.
The AR content is available through social media, and it allows users to see the players in a virtual format. Additionally, fans who participate can enter a contest for a chance to win a signed Arsenal jersey, and they will also receive a discount on a team-branded coffee mug, which was created by Lavazza.
Image Credit: Blippar
What Makes This Trend Stand Out
- AR Campaigns
- Disruptive innovation opportunity: Develop custom AR experiences for brands and engage customers in immersive ways.
- Web AR Platform
- Disruptive innovation opportunity: Create a user-friendly web AR platform that eliminates the need for users to download additional apps.
- Virtual Fan Engagement
- Disruptive innovation opportunity: Explore innovative ways to engage fans virtually, such as offering virtual meet and greets with players.
Sectors Adopting This
- Marketing and Advertising
- Disruptive innovation opportunity: Incorporate AR technology into marketing campaigns to create interactive and memorable experiences for consumers.
- Sports and Entertainment
- Disruptive innovation opportunity: Integrate AR experiences into fan engagement strategies, enhancing the connection between sports teams and their supporters.
- E-commerce
- Disruptive innovation opportunity: Combine AR technology with e-commerce platforms to enable virtual try-ons and enhance the online shopping experience.
