The May 2020 sports trends explore many ways where fans and athletes are able to still enjoy sports from the safety of their homes due to the COVID-19 outbreak. Brands are creating ways where people can maintain and improve their physical health from a safe distance in their own space.
One of the standout sports trends this month is ESPN's documentary series 'The Last Dance.' It follows Michael Jordan's years with the Chicago Bulls and the challenges he faced on his journey to the many championships. Another great sports trend this month is by TANGRAM and its smart jump rope. It offers consumers a more controlled training process with its app tracking timing, jumps, calories burned, and more.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 63%
Freshness 9%
