adidas dives into its own archives for inspiration as it launches its latest iteration of the Samba OG sneaker model that shines a spotlight on the lateral branding accent. On the side of the shoe, the traditional Three Stripe graphic is replaced by Predator-themed fangs for a dramatic touch.
The model was originally launched back in the 50s and it was meant to help footballers function at full capacity on icy fields. Since those years, its grown to be a casual lifestyle silhouette due to its comfortable soft leather makeup at the upper. Additional elements that make the shoe so comfortable include the suede toe overlay in a t-shape and the rubber midsole foundation. This time, the shoe is complete in all black and features contrasting white at the branding accent.
Image Credit: adidas
Key Themes Behind This Trend
- Updated Branding Accents
- Dramatic themed branding accents present an opportunity for companies to revitalize their products and create a bold visual impact.
- Throwback Sneaker Revivals
- Bringing back classic sneaker models with a modern twist allows for nostalgia-driven marketing and appeals to a wide range of consumers.
- Comfortable Lifestyle Silhouettes
- The demand for comfortable and stylish footwear creates opportunities for brands to innovate in materials and design for everyday wear.
Where This Applies
- Fashion & Apparel
- Fashion brands can take inspiration from dramatic themed branding accents to create unique and attention-grabbing apparel pieces.
- Sports & Fitness
- The revival of classic sneaker models with updated branding accents offers opportunities for sports and fitness brands to tap into nostalgia and attract consumers.
- Footwear Manufacturing
- The demand for comfortable lifestyle sneakers opens up opportunities for footwear manufacturers to develop innovative materials and construction techniques for maximum comfort and style.
