The NBA and Microsoft Will Collaborate on AI-Powered Game Viewing
Daniel Johnson — April 17, 2020 — Tech
References: news.microsoft & engadget
The NBA and Microsoft will collaborate to provide an AI-powered game experience that viewers will be able to personalize, and the project will also expand to the WNBA, and the G League. Additionally, the new partnership has given Microsoft the title ‘Official Artificial Intelligence Partner’ for the NBA, and the project will debut during the 2020-2021 season.
Viewers will have the ability to access live and on-demand games through the Microsoft Azure platform and users will also be able to add overlays to the broadcast. Game clips can also be shared, and viewers will be eligible for different rewards.
Adam Silver, the NBA Commissioner, made a statement about the collaboration with Microsoft, “Our goal, working with Microsoft, is to create customized content that allows fans — whether they are in an NBA arena or watching from anywhere around the world — to immerse themselves in all aspects of the game and engage directly with our teams and players."
Image Credit: NBA/ Microsoft
Viewers will have the ability to access live and on-demand games through the Microsoft Azure platform and users will also be able to add overlays to the broadcast. Game clips can also be shared, and viewers will be eligible for different rewards.
Adam Silver, the NBA Commissioner, made a statement about the collaboration with Microsoft, “Our goal, working with Microsoft, is to create customized content that allows fans — whether they are in an NBA arena or watching from anywhere around the world — to immerse themselves in all aspects of the game and engage directly with our teams and players."
Image Credit: NBA/ Microsoft
Trend Themes
1. Personalized Game Experience - The collaboration between the NBA and Microsoft will provide viewers with an AI-powered game experience that they can personalize through the use of overlays and access to live and on-demand games through the Microsoft Azure platform.
2. AI-powered Broadcasting - The partnership between the NBA and Microsoft will result in an AI-powered game experience that will debut during the 2020-2021 season, allowing for customized content and engagement with teams and players directly.
3. Shareable Game Clips and Rewards - Viewers of the AI-integrated sports broadcasts will have the ability to share game clips and will be eligible for different rewards, offering opportunities for increasing engagement and monetization.
Industry Implications
1. Sports - The NBA and other sports leagues can adopt AI-powered broadcasting to provide viewers with a more engaging and personalized game experience and increase monetization opportunities.
2. Technology - Companies in the technology industry can develop AI-powered solutions to provide personalized and shareable game experiences, as demonstrated by Microsoft's partnership with the NBA.
3. Entertainment - Entertainment companies and platforms can leverage AI-powered broadcasting to create more engaging and interactive content, similar to personalized game experiences offered by the NBA and Microsoft collaboration.
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