Nike introduces a new iteration of its iconic Blazer Mid '77 Vintage sneaker silhouette in 'Red Sketch' which features doodle themed accents across the traditional model. The lifestyle model features red details in the latest update as referenced in the namesake and retains most of the original model with updated branding details.
Across the medial and lateral quarter panels are hand-drawn Swooshes as the branding accent. It is close to the mudguard made from tan suede materials. Additional details include accents at the tongue tags and the verbiage found across the upper, which are constructed from white leather materials. The suede overlays are found on the heel and the mudguard with white rubber midsoles and herringbone outsoles to finish the whole design.
Image Credit: Nike Jp
What's Driving This Trend
- Doodle-themed Sneakers
- Opportunity for customizable sneakers where customers can doodle or design their own shoe patterns.
- Hand-drawn Branding Accents
- Opportunity for companies to embrace and promote the unique and creative talents of their graphic designers through hand-drawn logos and accents.
- Vintage Silhouettes with Modern Accents
- Opportunity for companies to combine classic designs with modern details to create new, refreshing products.
Who This Affects Most
- Footwear
- Opportunity for companies in the footwear industry to create customizable and unique sneakers, using hand-drawn or unique detailing.
- Fashion
- Opportunity for fashion brands to incorporate unique hand-drawn design accents and features in their clothing and accessories.
- Marketing and Branding
- Opportunity for companies in the marketing and branding industry to create unique campaigns or promotions using doodle and hand-drawn artwork as a central theme.
