Consumers across the globe are spending an extended period of time indoors due to the COVID-19 pandemic, leading some to seek out home-friendly workout gear, such as resistance bands, to help stay fit while exercising opportunities are limited.
The popular streetwear label Sporty & Rich is responding to this by releasing a set of colorful resistance bands that are perfect for fans of the stylish, athleisure-inspired brand. The colorways of the bands correlate to the resistance level: yellow is medium, pink is heavy, green is extra-heavy, and blue is extra-extra-heavy. The Sporty & Rich is printed across the band in a white font.
The bands are available on Sporty & Rich's online store.
Image Credit: Sporty & Rich
What's Driving This Trend
- Home-friendly Workout Gear
- Opportunity for innovative fitness equipment and accessories that cater to consumers exercising at home.
- Athleisure-inspired Accessories
- Potential for stylish and fashionable workout accessories that seamlessly blend with everyday wear.
- Color-coded Resistance Bands
- Market for resistance bands with color-coded levels to provide users with easy identification and customization options.
Who This Affects Most
- Fitness Equipment
- Opportunity for fitness equipment manufacturers to create innovative home-friendly gear.
- Fashion and Apparel
- Potential for fashion brands to expand into the athleisure market by creating stylish workout accessories.
- Sporting Goods Retail
- Market for retailers to offer color-coded resistance bands that cater to home workouts and fashionable fitness enthusiasts.
