MyPLAYER Nation brings together NBA 2K20 MyPLAYER gamers with the real-life NBA. In addition, it also gives users the opportunity to unlock exclusive Nike gear. This initiative proves to bring the basketball community together, especially since the outbreak of COVID-19 has suspended the NBA season indefinitely.
The NBA 2K20 x Nike Gamer Exclusive Program is considered to be a "first-of-its-kind gaming and sneaker partnership." During MyPLAYER Nation, gamers can earn up to 10 pairs of soon-to-be-released virtual Nike Basketball signature shoes. In addition, they will have the chance to purchase the real-life version by completing various challenges. The Nike Zoom Freak 1 "All Bros 4," for example, can be accessed if you win a MyPLAYER Nation playoff game.
Image Credit: Nike
What Makes This Trend Stand Out
- Virtual Sneaker Collabs
- Brands can partner with video game companies to launch virtual sneaker collaborations through gaming platforms.
- Interactive Incentive Programs
- Incentive programs that include virtual rewards and real-life merchandise can drive engagement and strengthen brand loyalty.
- Athletic Gear Rewards
- Athletic and sports brands can offer rewards such as exclusive gear and experiences to incentivize engagement with their products.
Sectors Adopting This
- Video Games
- Video game companies can partner with fashion and sports brands to provide exclusive gear and merchandise to engaged players.
- Athletic Apparel
- Athletic and sports apparel brands can expand their markets and deepen customer engagement through interactive incentive programs.
- Marketing and Advertising
- Digital marketing agencies can create more interactive and engaging campaigns for brands through incentive programs and virtual collaborations.
