Boomer Bootcamp is a creative speaker series that celebrates mature rockstars who haven't let age affect their willingness to make music. This lecture event asks the question "is it ever too late to rock and roll?" and suggests that stars like Elton John, David Bowie and Eric Clapton are great role models to look up to especially for those with musical dreams.
While many speaker series events often target a corporate crowd or millennial market, Boomer Bootcamp specifically focuses on an aging demographic that is often dismissed despite of its importance.
More and more retailers are taking notice of boomers and are catering events, ads and branding strategies to this very important market that has a great amount of disposable income.