Active Aging Programs

ARORA Helps Baby Boomers Stay Active, Healthy, Fit & Social

Life Time's ARORA was created for Baby Boomers and other active agers who want to be healthy, fit and social every day of their lives. The ARORA programs and activities are now available across more than 160 of the company's high-end health clubs and athletic resorts, including specially designed aqua, cardio and total body classes. These activities are not just low-impact but also easily modified to suit all ages and abilities.

To keep the minds of active agers sharp, the programming also includes social activities like a twice-weekly Coffee Club, game clubs and ARORA Mixers. Those who want to dive deeper into understanding healthy living and strength training and the keys to longevity and reversing the aging process can also partake in educational workshops with a focus on exercise, nutrition and more.

Active Aging Programs
Increasing focus on active aging programs that cater to Baby Boomers and other active agers, with an emphasis on easily modified and low-impact activities.
Social Activities for Active Agers
Providing opportunities for socializing and connecting with peers to keep the minds of active agers sharp.
Educational Workshops
Offering educational workshops focused on healthy living, strength training, and longevity for Baby Boomers and other active agers.

Industries Being Reshaped

Health and Fitness
Expanding active aging programming within high-end health clubs and athletic resorts.
Education and Training
Developing educational workshops for Baby Boomers and other active agers looking to understand healthy living and strength training.
Entertainment and Recreation
Incorporating social activities such as game clubs and mixers to facilitate social connections for active agers within entertainment and recreational facilities.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X
POPULARITY
Popularity 76%
Activity 66%
Freshness 14%