'CogniFit' is a personalized brain training program that can help older consumers prevent memory loss. While some memory loss is inevitable, consumers can take steps to make sure that their brain stays sharp as they age. This is especially important for boomers who are reaching the age of retirement.
CogniFit is a mobile application that encourages users enhance their cognitive skills. To helps users improve their brain function, the app focuses on three key cognitive abilities: memory, concentration and attention. The personalized brain training program then provides users with a series of games that challenge the mind. Users can play against others to take the challenge to the next level. As the individual continues to play, the app will present greater challenges to keep the user engaged.
The app is ideal for boomers because it is personalized to their individual needs. As a result, the games can be tailored to each user's unique cognitive abilities.