The new 'Clearly Youthful' collection is the first line of inexpensive anti-aging beauty products that also helps to fight blemishes. While acne is often thought of as a teenage affliction, many women in their 30s, 40s and 50s continue to report trouble with blemished skin due to higher levels of stress and changes in diet. Older consumers thus have changing skin concerns that go beyond wrinkle repair.
The Clearly Youthful line features a number of anti-aging skincare products that also help to fight blemishes. The line relies of many of the acne-fighting ingredients that are often found in teenage spot treatments. This hybrid beauty line is targeted at aging consumers in their 30s, 40s and 50s who continue to suffer from blemishes. While there are higher-end products that also provide blemish control, the Clearly Youthful line is inexpensive enough for a broad range of consumers.
This revolutionary beauty line demonstrates that brands are picking up on the changing skincare concerns of aging consumers.