These clever shampoo ads use the fear of becoming bald to encourage male consumers to use the Placentum hair product. With the slogan, "Your hair defines you. Take care of it," the ads show the different life paths of the same man with a different hairstyle.
The trio of print ads each feature a man at the bottom of the page with the top of their heads cut off. Above are two head-topping options: one with hair and the other without. With the match-up of each different hairstyle comes a very different destiny.
A moustached man in a suit confidently orders "Whiskey!" with a thick head of hair, while the balding version asks "Whiskey?" to the table he's serving. The coiffed version of a broad-shouldered man is Superman, ready to save the world, while balding Lex Luther is trying to rule it. Finally, pre-chemo Walter White is exclaiming, "I'm in danger?" while the bald version states: "I'm the danger!"
Why This Trend Is Growing
- Fear-based Advertising
- Using the fear of balding to market hair products.
- Personal Identity
- Highlighting the importance of hair in defining one's identity.
- Visual Storytelling
- Using visual elements to showcase different life paths based on hairstyles.
Industries Being Reshaped
- Hair Care
- Opportunity for hair care companies to innovate and create products that target male baldness.
- Advertising and Marketing
- Opportunity for advertising agencies to develop intriguing campaigns that tap into consumer fears and desires.
- Personal Care
- Opportunity for personal care companies to create products that help individuals maintain their desired appearance and self-image.
