Sustainable Menstrual Care Products

Unfabled is an E-Commerce Menstrual Wellbeing Marketplace

Unfabled is an e-commerce marketplace geared towards menstrual wellbeing. Acne flare-ups, period pains, cravings, and mood swings are all common symptoms of menstruation. Unfabled believes that menstruating people deserve to have an accessible platform where they can access sustainable period-supporting products.

The marketplace offers carefully curated products that support the body, ensuring they are sustainable, ethical, and made with natural ingredients. Unfabled's product range includes pads, tampons, liners, period cubs, reusable pads, and period pants. Additionally, the brand offers products geared towards menstruation symptoms such as breakouts, cramps, cravings -- an array of chocolate -- mood swings, and poor sleep. Overall, Unfabled aims to reduce the stigmatization of period products by offering menstruating people easy-access to curated products.

Image Credit: Unfabled

Sustainable Menstrual Care
Opportunity for sustainable & eco-friendly menstrual products for people who menstruate
Curated Menstrual Wellness Products
Opportunity for e-commerce platforms to offer curated period products to improve menstrual wellness
Personalized Menstrual Wellness
Opportunity for data-driven personalization of menstrual wellness products and services

Industries Being Reshaped

E-commerce
E-commerce platforms can disrupt the traditional brick and mortar stores with access to menstrual wellness products
Sustainability
Opportunity for sustainable businesses to manufacture and supply eco-friendly menstrual products
Health & Wellness
Opportunity for the healthcare industry to provide personalized and curated menstrual wellness products to improve overall health
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 88%
Freshness 11%