Rustic oak barrels, bold text and dark colors are some of the elements that are used time and time again to market whiskey to male audiences—but Heaven Hill Brands sought to diverge from the pack and created a flavored whiskey for women. As a result, Raven’s Lace PeachBerry Whiskey came into fruition.
As the name suggests, this whiskey combines peach and strawberry flavors with a 60-proof Bourbon whiskey. Since consumers will be drinking in the packaging with their eyes before anything else, Raven’s Lace PeachBerry Whiskey is branded with a lace design that hints at both its sweet and wild side.
Since most flavored whiskey is purchased by women, and flavored whiskey accounts for 12% of all whiskey sales, this is a natural way for Heaven Hill Brands to catch the eyes of female shoppers.