'Abisola Whiskey' is a new Durham, North Carolina-based startup founded by a woman of color entrepreneur. Abisola Whiskey was founded to bring joy, youthfulness, and inclusion into the alcoholic beverage market. With a market focus on young women, the brand hopes to ignite genuine happiness in everyday life.
Abisola Whiskey's bottle design features a cartoon version of the founder, Abisola Abidemi, holding a cold glass of whiskey. Abisola is depicted celebrating in the illustration, which is also part of the brand's mission. Abisola aims to celebrate all achievements in life for youth, whether the achievements are large or small. Abisola said that customers can "cheers with the logo and know that I too am celebrating you." Aside from the joyful bottle design, these whiskeys also boast a new, modern flavor that is different than the products on its left and right sides on the shelf.
Currently, Abisola Whiskey can be found on shelves across New York, California, and Florida. In addition to this, the brand sells its drinks online through 'Reservebar' nationwide.
Image Credit: Abisola Whiskey, Abisola Abidemi
Why This Trend Is Growing
- Diversity-celebrating Alcoholic Beverages
- Opportunity for alcoholic beverage startups to promote diversity and inclusivity in their branding and target young women consumers.
- Joyful Bottle Design
- Opportunity for beverage packaging design companies to incorporate celebratory and joyful visuals in their designs to enhance brand image and consumer experience.
- Modern Flavors in Whiskey
- Opportunity for whiskey distilleries to experiment with alternative flavors to attract a new and younger target audience.
Industries Being Reshaped
- Alcoholic Beverage
- The alcoholic beverage industry can incorporate diversity and inclusivity in branding and target young women consumers.
- Packaging Design
- Beverage packaging design companies can create celebratory and joyful visuals to enhance brand image and consumer experience.
- Whiskey Distillery
- Whiskey distilleries can experiment with alternative flavors to attract a new and younger target audience.
