DuBlasé is a black-owned spirits brand that has officially debuted its newest straight bourbon whiskey 'No. 9.' Arriving as the Jacksonville brand's first multi-grained whiskey, the new offering combines dried fruit and rich spices to create a delicious fusion of flavors.
DuBlasé previously debuted a vanilla whiskey during the pandemic, creating a solid customer base that would set them up for market distribution opportunities. The brand is currently sold at national retailers like Sam's Club, Total Wine, and ABC Fine Wine & Spirits.
“We’re excited to launch this highly anticipated bourbon. It’s a small batch, 90 proof, straight bourbon whiskey that was aged for four years. Its mash bill includes three grains: corn, rye and barley malt, for a unique twist,” said DuBlasé founder & CEO, Darrin Eakins.
Image Credit: DuBlasé
Why This Trend Is Growing
- Multi-grain Whiskeys
- Creating multi-grain whiskeys incorporating unique and diverse flavors presents an opportunity for innovation in the spirits industry.
- Black-owned Spirits Brands
- Supporting and investing in black-owned spirits brands that are creating delicious and unique products presents a disruptive innovation opportunity in the alcohol industry.
- Vanilla-infused Spirits
- Incorporating vanilla flavors in spirits presents an opportunity for innovation in the alcohol industry as consumers seek out unique and flavorful experiences.
Industries Being Reshaped
- Alcohol
- The alcohol industry can benefit from supporting and investing in diverse and unique flavors created by black-owned spirits brands like DuBlasé.
- Retail
- National retailers like Sam's Club, Total Wine, and ABC Fine Wine & Spirits can continue to expand their offerings by carrying products from black-owned spirits brands like DuBlasé.
- Hospitality
- Restaurants and bars can offer customers unique and distinct whiskey flavors like DuBlasé's multi-grain 'No. 9' straight bourbon whiskey to enhance their dining and drinking experiences.
