The new CoverGirl 'Girls Can' Campaign is not only star-studded but it sends an inspirational message to girls all over the world to do whatever they want and take charge of their lives.
Taking on the very powerful "Girls Can" statement, the ad features influential women like Queen Latifah, Sofia Vergara, Ellen DeGeneres, Pink, Katy Perry, Janelle Monae, Becky G and a successful hockey player who are all credible and confident in themselves and what they have chosen to pursue.
The CoverGirl 'GirlsCan' ad was created by Grey in New York to celebrate female empowerment, and it debuted during the Closing Ceremony of the Sochi Games.
"I heard that girls couldn't rap. I rap," says Queen Latifah in the ad. "Girls couldn't own their own businesses? I own my own business."
So yes, #GirlsCan.
What Makes This Trend Stand Out
- Female Empowerment
- Opportunity for brands to tap into the growing demand for empowering messages to inspire and uplift women.
- Celebrity Endorsement
- Using influential celebrities to promote products or messages can help increase brand recognition and appeal.
- Inclusive Advertising
- Creating ads that feature diverse and relatable role models can resonate with a wider audience and drive brand loyalty.
Sectors Adopting This
- Beauty
- Opportunity for beauty brands to incorporate empowering messaging and diverse representation into their marketing campaigns.
- Entertainment
- Entertainment industry can leverage celebrity endorsements to raise awareness for social causes and promote positive change.
- Sports
- Sports brands can partner with successful athletes to champion gender equality and inspire young girls to pursue their dreams in sports.
