After launching the #AerieReal campaign last year, the brand unveils Emma Roberts as its 2015 untouched celebrity ambassador and model. The brand has vowed to rid its advertising of any photo-shopped or manipulated images which supports the idea of all-natural and attainable beauty.
The #AerieReal campaign features Emma Roberts wearing numerous pieces of the brand's clothing, which includes pieces from its line of undergarments as well. The entire series features real images that have not been retouched.
This celebrity-supported campaign aims to present a body-positive message for females of any age who are encouraged to embrace their body and be comfortable in their own skin. Emma Roberts will be the very first celebrity ambassador to promote this body-positive campaign by Aerie.