As a means to combating an overarching generalization regarding the work ethic of millennials, Fifth Third Bank has created a contest that is essentially a Twitter job coaching exercise. Partnering with NextJob, with whom Fifth Third Bank has previously collaborated on creative employment solutions for young people, the initiative invites recent graduates to to enter with a Tweet using the hashtags #BrandOfYou and #53Enter.
Fifth Third Bank will be giving away 1,000 scholarships valued at $1,000 each to new grads that enable one-on-one job hunt coaching, personality testing to help choose a path and training regarding Twitter and LinkedIn.
In addition to the contest portion of the program, Fifth Third Bank will be hosting several interactive Twitter chats regarding job interviews and resumes. Both are a great way for the bank to brand themselves as altruistic and of investing in the future.
What Makes This Trend Stand Out
- Twitter Job Coaching
- Fifth Third Bank's contest demonstrates the demand for coaching and training services on social media platforms like Twitter for job seekers.
- Personality Testing
- The inclusion of personality testing by Fifth Third Bank highlights the growing importance of self-awareness and personal branding in the job market.
- Interactive Twitter Chats
- The interactive Twitter chats organized by Fifth Third Bank showcase the potential for leveraging social media for knowledge sharing and networking in the job hunting process.
Sectors Adopting This
- Banking
- The initiative by Fifth Third Bank indicates the need for banks to expand their services beyond traditional financial offerings and develop programs to support job seekers.
- Education
- The inclusion of scholarships and job hunt coaching in Fifth Third Bank's program highlights the opportunity for educational institutions and platforms to integrate career development services into their offerings.
- Career Coaching
- The collaboration between Fifth Third Bank and NextJob underscores the potential for career coaching services to adapt to the changing needs of the job market by incorporating digital platforms like Twitter and LinkedIn.
