Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

NARS' Social Media Beauty Campaign Had Fans Unveil a New Product Line

 - Apr 24, 2015
References: narscosmetics & psfk
When a new line of cosmetics comes is about to come out, the social media beauty community starts buzzing with excitement online. For the launch of its of its newest collection with designer Christopher Kane, NARS took to Twitter to make the most of the power of the crowd.

The NARS Christopher Kane Breakthrough experience was crafted, which involved encasing the cosmetic collection in a rotating black orb, livestreamed on social media. Users on Twitter were invited to be part of the "breakthrough" by using either the #NARSChristopherKaneUS or #NARSChristopherKaneUK hashtag, which would trigger a high-pressured pneumatic hammer to smash the ball. By participating, one lucky Twitter user from each country had the chance to win the entire new collection for free.

As a result, there were between two to six tweets sent out per second from the UK and US respectively, bringing in over 38,000 tweets to announce the launch of this line.