A new limited-edition cosmetic collection is launched by NARS—a brand that is looking to celebrate the Lunar New Year in style and excite consumers with new product aesthetics. The collection includes the Light Reflecting Powder Set and the Taj Mahal Quad Eyeshadow. These products come in show-stopping metallic packaging, combining red and gold nuances to denote good fortune of health and wealth.
The powder features Photochromatic Technology that perfects the skin. It is paired with a puff for commuter-friendly applications. The shade offered in the limited edition cosmetic collection is Crystal (translucent). The eyeshadow, on the other hand, features the golden and shimmering nuances of the cult-classic shade Taj Mahal. These include the Yellow Gold Shimmer, Shimmering Light Peach, Burnished Orange with Golden Shimmer, Purple Red Matte.
Image Credit: NARS
What's Driving This Trend
- Lunar New Year-themed Packaging
- Other brands can create limited-edition cosmetic collections with Lunar New Year-themed packaging to excite consumers and celebrate cultural festivities.
- Commuter-friendly Makeup Packaging
- Makeup brands can create commuter-friendly packaging, like NARS's Light Reflecting Powder Set, to cater to on-the-go consumers.
- Photochromatic Makeup Technology
- Makeup brands can incorporate photochromatic technology in their products to appeal to consumers who prioritize skin-perfecting features.
Who This Affects Most
- Cosmetics
- Cosmetic brands can create limited-edition collections with innovative packaging and new product features, like NARS's Lunar New Year-themed collection.
- Packaging
- Packaging companies can specialize in creating innovative, customizable packaging designs for cosmetic brands, like NARS's metallic red and gold packaging.
- Technology
- Technology companies can develop new photochromatic technology for makeup brands who prioritize skin-perfecting features, like NARS's Light Reflecting Powder Set.
