In anticipation of the Lunar New Year, brands are tapping into the holiday with commemorative products that range from tiger-themed earbuds to Lunar New Year teas. According to the Chinese zodiac, the Year of the Tiger begins on February 1 and ends on January 2, 2023. Those born during this time are said to be courageous, competitive, unpredictable, and confident.
These Lunar New Year products embody these values and all boast bold tiger-inspired aesthetics. One stand out from the list comes from DIESEL. The brand recently launched a gender-neutral Lunar New Year capsule that features Chinese zodiac sign-themed graphics. Some featured graphics include feline motifs, tiger crests, and pastel mountains. The collection adorns each piece with DIESEL's signature red and ecru.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
