To celebrate the Lunar New Year, Beats by Dre is introducing a special edition version of the Beats Studio Buds with a design inspired by the Year of the Tiger. The all-red design is accented by gold tiger stripes and the pattern is echoed on the protective case for the earbuds.
These earbuds boast a metallic sheen and plenty of features like active noise cancellation and Siri support, plus IPX4-rated sweat and water resistance.
The limited-edition earbuds launched a month before the official Lunar New Year, which falls on February 1st in 2022. The special Beats Studio Buds are now available in China for 1,099 yuan, which is about the same price as the regular Beats by Dre earbuds.
Key Themes Behind This Trend
- Lunar New Year Special Editions
- Opportunity for brands to create limited edition products for Lunar New Year celebrations.
- Cultural Celebrations-inspired Designs
- Opportunity for companies to create merchandise inspired by cultural celebrations like Lunar New Year.
- Fashionable Earbuds
- Opportunity to create fashionable and stylish earbuds
Where This Applies
- Consumer Electronics
- Companies in this industry can create limited edition products for cultural holidays like Lunar New Year.
- Fashion and Apparel
- Companies in this industry can design clothing and accessories inspired by cultural holidays like Lunar New Year.
- Music and Entertainment
- Companies in this industry can collaborate with consumer electronics brands to offer special edition products for cultural holidays like Lunar New Year.
