As Lunar New Year 2022 is fast-approaching, many brands are celebrating with the (very important) Year of the Tiger collection. Laura Mercier has launched its wonderful range, available at LauraMercier.ca, Sephora, Hudson's Bay, and Shoppers Drug Mart.
For this festive drop, the brand spotlights its professional-quality and best-selling Translucent Loose Setting Powder and the top-selling Blush Color Infusion (in shade Ginger). While the former product is known for its ultra-lightweight and finely milled texture that ensures flawless makeup for at least 16 hours, the latter shocks with a silky-smooth cheek color and its 10-hour guarantee. Both products are now offered in limited edition packaging and aesthetics in Laura Mercier's Year of the Tiger collection. The packaging for both is designed for "sparks of good fortune, happiness, wealth, and longevity. The blush, on the other hand, is also embossed with a celebratory Tiger.
Image Credit: Laura Mercier
Why This Trend Is Growing
- Year of the Tiger Collection
- Brands celebrating Lunar New Year with limited edition collections present an opportunity to create unique packaging that exudes festivity and good fortune.
- Limited Edition Packaging
- Offering popular products in limited edition packaging for special occasions like holidays or cultural celebrations can generate excitement and drive sales.
- Long-lasting Makeup
- The demand for long-lasting makeup products presents an opportunity for innovation in formula development and product marketing strategies.
Industries Being Reshaped
- Beauty and Cosmetics
- The beauty industry can capitalize on cultural and seasonal celebrations by releasing limited edition collections with festive packaging and unique product offerings.
- Retail and E-commerce
- Retailers and e-commerce platforms can increase sales by featuring and promoting limited edition product offerings during festive occasions and cultural celebrations.
- Manufacturing and Packaging
- Manufacturers and packaging companies can innovate and create unique packaging designs and materials to meet the demands of limited edition product launches and special occasion packaging needs.
