Colourpop is ringing in the Lunar New Year with the bold and beautiful Get ‘Em Tiger Shadow Palette, which features a mix of shades that are celebration-ready. The Chinese New Year eyeshadow palette for 2022 marks the start of the Year of the Tiger and the pressed powder palette includes a mix of shimmering golds and neutrals to flatter any skin tone.
In the Wild takes the form of a metallic pale rose gold, while Best of Luck adds depth and dimension as a metallic gold with red and silver flecks. For everyday wear, there's also Moon Mixer and Feline Myself, which also provide great color payoff. These shades are said to easily adhere to the lids, while providing smooth and even blending and a soft-focus effect.
Key Themes Behind This Trend
- Lunar-new-year-themed Beauty Products
- Incorporating Lunar New Year themes into beauty products can attract a wider audience and promote cultural inclusivity.
- Animal-themed Makeup Palettes
- Creating makeup palettes inspired by animals can be a unique and creative way to differentiate from competition and attract animal lovers.
- Multicultural-inspired Cosmetics
- Incorporating different cultures and traditions into cosmetic products can appeal to a wider audience and promote cultural appreciation and awareness.
Where This Applies
- Beauty and Personal Care
- Creating themed cosmetic products can be a successful strategy for companies in the beauty and personal care industry looking to capture a wider audience and differentiate from competition.
- Fashion and Accessories
- Fashion and accessory companies can create Lunar New Year-themed clothing and accessories to appeal to customers who want to celebrate and embrace cultural diversity.
- Entertainment
- Incorporating animal themes in movies, TV shows, and entertainment can be a lucrative strategy for companies looking to capitalize on animal lovers' interests and preferences.
