Tower28 is looking to help consumers mark the Lunar New Year with its new Lunar New Year LipSoftie.
In honor of the Year of the Snake, Tower28 has launched a special version of its best-selling LipSoftie Tinted Lip Treatment. The new Red Bean Mochi tint is a rich, dark pink that delivers a beautiful finish, while also helping to keep the lips feeling hydrated and protected. As Tower28 founder Amy Liu explains, then ew shade is a nod to her AAPI heritage, as "Lunar New Year is a time for honoring Asian heritage, spending time with loved ones and of course, eating lots of sweets."
The Lunar New Year LipSoftie in Red Bean Mochi is available now from the brand's website.
Image Credit: Tower28, <a rel='nofollow' href='https://hypebae.com/2025/1/tower28-lipsoftie-tinted-lip-treatment-red-bean-mochi-where-to-buy'>hypebae</a>
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