The House of Dior is bringing in the Lunar New Year with the ‘Lunar New Year Rouge Dior Gift Set.’ The inspiration for the packaging and shade selection for this kit comes from the celebration of the Year of the Tiger. According to the description, the set comes “in a fabric case with a revisited Toile de Jouy pattern inspired by 18th-century textile archives,” which features delicate-looking flowers next to a powerful tiger.
The lipstick's formula sports a velvet and matte finish, and the lip balms create a moisturized, natural satin base. The beautifully packaged gift set comes with five vibrant shades: 999, 100 Nude Look, 720 Icône, 772 Classic, and 000 Diornatural.
The Rouge Dior lipsticks are all refillable as part of House of Dior’s eco-design approach.
Image Credit: Dior
Key Themes Behind This Trend
- Lunar New Year Cosmetics
- Brands can create limited edition cosmetics and gift sets inspired by Lunar New Year celebrations with unique and festive packaging.
- Eco-design Approach to Refillable Cosmetics
- Cosmetic companies can adopt refillable and eco-friendly packaging in their product lines to reduce plastic waste.
- Velvet-matte and Satin-base Formula
- Cosmetics companies can introduce velvet-matte and satin-base formulas to appeal to customers looking for both moisturized and matte finish products.
Where This Applies
- Cosmetics Industry
- Cosmetics companies can leverage Lunar New Year celebrations to release limited edition cosmetics and gift sets resulting in increased sales and customer base.
- Sustainable Packaging Industry
- Sustainable packaging manufacturers can partner with cosmetics companies to design and produce refillable and eco-friendly packaging solutions.
- Fashion Industry
- Fashion brands can collaborate with cosmetics companies to create unique and festive packaging designs inspired by cultural celebrations like Lunar New Year resulting in greater brand awareness and cross sales.
