Rather than choosing to tell its brand story on a visual platform like Facebook, Pinterest, Twitter or Instagram, Clarks opted for a WhatsApp marketing campaign. The brand initiative tells the story of how the Desert Boot came to be. Taking advantage of all WhatsApp has to offer, the story is told through videos, text, pictures and playlists.
The tale begins way back in the 1960s in Cairo and takes app users through a journey through time to see how these shoes became such an integral part of pop culture. To keep it interesting, the different segments are told though the eyes of characters like "the enraged," "the rudeboys" and "the mods."
In order to see all in action, users need add Clarks' WhatsApp contact number to their mobile app, providing instant updates for when new content is released.
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