Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 388,931 cutting edge ideas.

Social Media Winery Campaigns

Social Media Winery Campaigns play_circle_filled

Whitehall Lane Gets into the Social Media Ring

— May 14, 2014 — Marketing
Family-run Napa Valley winery Whitehall Lane has developed a foolproof social media campaign to increase its sales and brand loyalty. Its winning formula uses social media platforms (Facebook, Twitter, Instagram and Pinterest) to partner with complementary brands, reward loyal customers and educate fans.

Thanks to regulations placed by the federal Alcohol and Tobacco Tax and Trade Bureau (TTB), wineries face particular challenges when it comes to social media advertising. Namely, they are unable to give out wine samples and must also supervise user content that promotes irresponsible drinking.

Whitehall has found an effective way around these regulations. For example, the brand has teamed up with corresponding brands for give-ways, sending customers wine glasses and cookbooks instead of alcohol. Moreover, Whitehall uses contests to reward its existing fan base, rather than accrue new followers. Whitehall’s direct sales manager Kate Leonardi, explains, “Whitehall Lane isn’t about hundreds of thousands of fans, it’s more about the quality and the conversation.” The conversation takes place on the brand’s Twitter account, which it uses to educate its followers about wine and food pairings, instead of broadcasting pushy sales tactics.


2.5
Score
Popularity
Activity
Freshness