The Heineken Virtual Draught display will make a tried and true tradition, electronic. Heineken has released a multitude of items recently, but this point of sale display is one of the more inventive.
The beer serving process can be a cool visual experience when done right. While many people have become accustomed to seeing bartenders lackadaisically pour their brews, draught systems are an opportunity for a bit of showmanship. This virtual draught system lets anybody regardless of skill level or understanding of beer to become an electronic mixologist.
While things like the Heineken Extra Cold and Club bottle will give a little bit of variation to the Heineken brand, it's the Virtual Draught System that will be the big seller. Heinken is known for amazing product,s so an awesome point of sale display to show those products off is a big step forward.