When the Björn Borg SS15 collection hit the runway last year, the atmosphere, clothing and the styling of the models all teased the release of the Björn Borg First Person Lover video game in early 2015. Just as promised, the free web game will be launched at the end of January, just ahead of Valentine's Day, introducing a game that challenges players to battle the evil in the world with only love. Set up like a mock Apple keynote, the game was announced as a "First Person Lover," not a first person shooter.
Some of the weapons that are introduced in the keynote spoof include handguns that shoot holographic kisses and rifles that shoot heart-shaped bubbles. Although merging the worlds of fashion and tech, this is a fun way to show that video games don't have to be violent.