In order to really sell Audi's four-wheel drive Quattro, the brand set up the Swedish Snow Rescuers to provide aid to non-Audi drivers stuck in the snow this winter. Rather than having the brand do all the work, the app makes it so that Audi drivers and their mighty vehicles can volunteer to do the saving themselves.
With the app, non-Audi drivers can send out a notification for help, which will alert the nearest Swedish Snow Rescuer, providing them with contact information and a location for the driver in need. With an Audi arriving on the scene and being able to easily pull out a stuck car from the snow, this is a clever way for Audi to have people show off how its brand of cars can conquer winter.
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