In order to really sell Audi's four-wheel drive Quattro, the brand set up the Swedish Snow Rescuers to provide aid to non-Audi drivers stuck in the snow this winter. Rather than having the brand do all the work, the app makes it so that Audi drivers and their mighty vehicles can volunteer to do the saving themselves.
With the app, non-Audi drivers can send out a notification for help, which will alert the nearest Swedish Snow Rescuer, providing them with contact information and a location for the driver in need. With an Audi arriving on the scene and being able to easily pull out a stuck car from the snow, this is a clever way for Audi to have people show off how its brand of cars can conquer winter.
Why This Trend Is Growing
- Winter Rescue Apps
- An increasing demand for winter rescue apps and similar technologies that can help drivers in case of emergency.
- Volunteer Driver Networks
- The emergence of volunteer driver networks, which can be facilitated by various industries, to provide emergency transportation services during extreme weather events.
- Automotive Connectivity
- Automotive connectivity technology trends to provide users with helpful features, like emergency notifications and real-time traffic updates that can be integrated into a car's dashboard system.
Industries Being Reshaped
- Automotive Industry
- Disruptive innovation opportunities for automotive companies to develop technology that can offer emergency assistance to drivers, encouraging customer loyalty and increased sales.
- App Development Industry
- Opportunities for app developers to create innovative solutions to connect drivers in need of assistance with available resources or volunteers.
- Insurance Industry
- Insurance companies can provide an added value proposition of providing safety and emergency services to policyholders as part of a comprehensive coverage package.
