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36 VR Product Awareness Campaigns

From VR-Powered Hybrid Retail to Virtual Reality Flavor Journeys

— November 11, 2015 — Marketing
Product awareness campaigns that make use of virtual reality technology speaks to the practical business applications of VR headsets. Whether to provide an educational introduction to a product and it's best uses or to showcase the latest couture collection during its runway debut in Paris, brands have the chance to cultivate well-informed awareness of products and services by developing genuinely engaging content to be viewed on VR headsets.

A great example of such an application is the VR snowboarding experience created by Mountain Dew's Backcountry Boarding and the Burton US Open. The mountainside video puts viewers in the shoes of an adventurous boarder that is sure to inspire a trip to the sky hills as soon as possible, but more importantly it showcases the optimal use for Burton products.
6.7
Score
Popularity
Activity
Freshness
36
Virtual Reality Baseball Commercials
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
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35
Virtual Reality Sports Ads
Virtual Reality Sports Ads
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
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34
Mountainside VR Videos
Mountainside VR Videos
Mountain Dew's Backcountry Boarding is an Epic Virtual Sports Experience
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33
VR Design Programs
VR Design Programs
Point.P's Virtual Reality Tools Let Homeowners Create a Custom House
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32
360-Degree Surfing Videos
360-Degree Surfing Videos
This Samsung Galaxy Video is an Interactive Tahitian Surfing Experience
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31
Off-Road Auto Simulations
Off-Road Auto Simulations
Chevrolet's 'CoDriver' Virtually Takes You Through Rugged Terrain
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30
Virtual Reality Campus Tours
Virtual Reality Campus Tours
This University Engrosses Visitors with a Flying Virtual Reality Tour
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29
Assembly Line Simulators
Assembly Line Simulators
Chrysler's Virtual Reality Experience Shows How Its Cars Are Made
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28
Virtual Reality Coffee Tours
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
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27
Luxury Hotel VR Tours
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
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26
Indoor Sledding Stunts
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
<
25
Guided VR Photoshoots
Guided VR Photoshoots
This Magazine Incorporated VR Footage into Its Latest Cover Shoot
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24
VR Whiskey Tastings
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
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23
Property-Exploring Headsets
Property-Exploring Headsets
This Cardboard VR Headset is Bringing Virtual Reality to Real Estate
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22
Pop-Up VR Bars
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
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21
VR Champagne Tastings
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
<
20
Virtual Fashion Shows
Virtual Fashion Shows
YouVisit's VR Tours Bring Russia's Mercedez Benz Fashion Week to the World
<
19
Virtual Tourism Apps
Virtual Tourism Apps
This 360 Panorama App Gives You an Immersive Travel Experience From Afar
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18
Pop-Up Eco-Energy Labs
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
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17
VR Cricket Experiences
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
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16
Soda Brand Factory Visits
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
<
15
VR Distillery Tours
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
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14
VR Shopping Campaigns
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
<
13
Glamorous F1 Experiences
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
<
12
VR Train Tours
VR Train Tours
The Grand Journey from Bombay Sapphire Takes Guests on a Virtual Tour
<
11
Virtual Reality Car Dealerships
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
<
10
VR Gin Tours
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
<
9
Virtual Reality Flavor Journeys
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
<
8
Nature Walk Simulators
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
<
7
VR Runway Experiences
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
<
6
VR-Powered Hybrid Retail
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
<
5
Virtual Technology Shops
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
<
4
VR Vending Machines
VR Vending Machines
The Acure Drink Dispenser Mimics a Store Shelf to Provide Product Info
<
3
VR Real Estate Tours
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
<
2
Virtual Flight Experiences
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
<
1
Couture VR Experiences
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
<