The virtual reality tour company, 'YouVisit' is helping bring Russian designers into the lime light with virtual fashion runway tours. The Mercedez Benz Fashion Week in Russia is witnessing many brilliant collections and pieces. However, as Moscow is so far from the rest of the fashion world, many lines could go unnoticed.
However, YouVisit has been recording and streaming these runway shows to people around the world. Even the models themselves have been holding selfie sticks down the catwalk in order to film a 360-degree interactive experience. The virtual fashion can be viewed on a regular screen, Google Glass or even Oculus Rift headsets.
With e-commerce paired with virtual reality technology, different fashions can be brought from one side of the globe to another, uniting designers, businesses and consumers.