In order to mark the opening of the first branded Google store in the world, the tech giant set up a virtual shop for those who can't make it to the real thing at Currys PC World in London. The virtual Google store can be experienced through a virtual reality tour and a pair of Google Cardboard glasses, where a Google associate will give a five-minute guided tour of the retail space.
The Google Shop at Currys VR Tour showcases interactive walls, but it's mostly a teaser for the shop, since none of the cool tech can be experienced through virtual reality. However, if you're curious as to how a Google retail space looks in comparison to one by Apple, this gives you a great look without having to travel to London.
Key Themes Behind This Trend
- Virtual Retail Space
- There is a growing trend in virtual retail spaces as companies seek to provide immersive shopping experiences for remote customers.
- Virtual Reality Tours
- Companies are using virtual reality tours to showcase their retail spaces and provide customers with a unique, interactive experience.
- Branded Virtual Reality
- Companies are leveraging branded virtual reality experiences to engage customers and build brand recognition.
Where This Applies
- Retail
- Retail companies can use virtual reality technology to create immersive shopping experiences that drive customer engagement and increase sales.
- Tourism
- The tourism industry can use virtual reality tours to give potential visitors a taste of what their location has to offer, enticing them to book a trip.
- Technology
- The technology industry can benefit from utilizing virtual reality technology to demonstrate their products and services in an engaging and innovative way.
