Every year, the House of Peroni hosts experimental pop-up events that offer an immersive atmosphere in which guests may enjoy a variety of Peroni drinks. This year's event offers a vibrant fusion of cocktails and virtual reality.
The escapist VR bar offers guests the chance to step into the world of artists like Fabio Giampietro, PEETA and Carne Griffiths by putting on a pair of VR goggles. Attendees are also able to try out the Google Tilt Brush tool to create their own 3D digital drawings in the virtual reality world.
Naturally, a special floral Peroni Peony cocktail was crafted by Mixology Master Simone Caporale to match the theme of the event.
The House of Peroni event in London last year was entirely themed as a celebration of Italy.