To coincide with the start of the Burton US Open, Mountain Dew launched a virtual sports experience for those who aren't able to kick up fresh powder of their own. The Backcountry Boarding experience follows the adventures of Danny Davis, Scotty Lago and Jack Mitrani down the side of a snow-capped mountain in Utah, making you feel as though you're along for the ride as one of the members of the Dew Crew.
When viewed with a Samsung Gear VR Headset on the Milk VR platform, a Time Warp feature is unlocked, making it possible to move backwards in time and see certain parts of the virtual sports experience again. Combining high-energy snowboarding with cutting-edge virtual reality technology, Mountain Dew's video experience appeals to anyone who is seeking a new thrill.
What Makes This Trend Stand Out
- Virtual Reality Sports Experience
- Creating immersive sports experiences with virtual reality technology.
- Time Warp Feature
- Using virtual reality technology to create interactive and customizable experiences.
- Brand-sponsored VR Content
- Creating brand-sponsored VR content to engage customers in new and exciting ways.
Sectors Adopting This
- Sports and Recreation
- Using virtual reality technology to create new and exciting ways for individuals to participate in sports and recreational activities.
- Marketing and Advertising
- Creating brand-sponsored virtual reality experiences to engage with consumers and create new marketing opportunities.
- Technology and Entertainment
- Developing and implementing new virtual reality technologies for interactive entertainment experiences.
