Primus' Mobile Marketing Stunt Targets Guys on Tinder
Laura McQuarrie — January 18, 2015 — Lifestyle
References: youtube & creativecriminals
Since there are more and more people meeting through online dating sites and apps, this means fewer chance encounters at a bar—but Belgian beer brand Primus wanted to discourage this behavior with a clever mobile marketing stunt called 'Bartinder.'
The beer brand had a bunch of women set up fake profiles on the site, which were quick to be matched with interesting guys. The last photo in the sets that the women uploaded made a quip about how a real man would try to pick her up at a bar before resorting to Tinder. As well, the stunt included a coupon that guys could use at a particular bar to get two free beers—one for the guy and another for a date.
The beer brand had a bunch of women set up fake profiles on the site, which were quick to be matched with interesting guys. The last photo in the sets that the women uploaded made a quip about how a real man would try to pick her up at a bar before resorting to Tinder. As well, the stunt included a coupon that guys could use at a particular bar to get two free beers—one for the guy and another for a date.
Trend Themes
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Online Dating — Disruptive innovation opportunity: Develop new mobile marketing strategies to engage users on online dating platforms.
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Mobile Marketing — Disruptive innovation opportunity: Create interactive and attention-grabbing mobile marketing stunts to promote brands and products.
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In-person Encounters — Disruptive innovation opportunity: Bridge the gap between online and offline dating experiences by encouraging more in-person encounters through innovative approaches.
Industry Implications
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Alcohol and Beverage — Disruptive innovation opportunity: Utilize creative marketing tactics, such as offering incentives, to attract customers and increase brand loyalty in the alcohol and beverage industry.
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Technology and Apps — Disruptive innovation opportunity: Develop innovative features and functionalities in dating apps to enhance user experience and stand out in the competitive market.
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Hospitality and Entertainment — Disruptive innovation opportunity: Collaborate with bars and venues to create unique experiences that promote social interactions and encourage offline engagements.
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