Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Primus' Mobile Marketing Stunt Targets Guys on Tinder

 - Jan 18, 2015
References: youtube & creativecriminals
Since there are more and more people meeting through online dating sites and apps, this means fewer chance encounters at a bar—but Belgian beer brand Primus wanted to discourage this behavior with a clever mobile marketing stunt called 'Bartinder.'

The beer brand had a bunch of women set up fake profiles on the site, which were quick to be matched with interesting guys. The last photo in the sets that the women uploaded made a quip about how a real man would try to pick her up at a bar before resorting to Tinder. As well, the stunt included a coupon that guys could use at a particular bar to get two free beers—one for the guy and another for a date.