This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
Laura McQuarrie — January 15, 2015 — Marketing
References: telegraph & prexamples
The All-In Kitchen in Hackney, London is a unique pop-up where diners can pay for their meal with a game of poker if they're feeling lucky. Established by Pokerstars and the Jones & Sons restaurant in celebration of the 2015 UK and Ireland Poker Tour (UKIPT), this unusual restaurant challengers diners to three games of Texas Hold-Em, and at the end of it, the restaurant supplies discounts based on how many chips a player has collected.
Customers with 10,000 chips get dinner on the house, as well as other discounts that leave it up to diners to pay only about £5 or £10 for a meal. Alternatively, if you're feeling that lady luck will not be on your side for the evening, there's also the option to pay £50 for a meal and a fun poker-inspired cocktail.
Customers with 10,000 chips get dinner on the house, as well as other discounts that leave it up to diners to pay only about £5 or £10 for a meal. Alternatively, if you're feeling that lady luck will not be on your side for the evening, there's also the option to pay £50 for a meal and a fun poker-inspired cocktail.
Trend Themes
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Pop-up Dining Experiences — Creating unique dining experiences where customers can engage in interactive activities to pay for their meals.
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Gaming-based Payment — Using games and gamification as a form of payment for goods and services.
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Promotional Partnerships — Forming collaborations between brands and businesses to create unique promotional events and experiences.
Industry Implications
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Hospitality — Incorporating interactive elements into restaurants and dining experiences to attract customers and create memorable experiences.
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Gaming and Entertainment — Exploring new ways to incorporate gaming elements into various industries, such as using poker games as a form of payment.
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Marketing and Promotions — Creating unique and engaging promotional events that capture consumer attention and drive business growth.
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